Published on 24 March 2025
You might not have heard of product design, but you see it every day when you scroll through social media, shop online, or browse for flights. Good product design meets user needs while also aligning with business goals. You need to make an online purchase? Then good product design should seamlessly guide you through the whole process, from selection of items to checkout. Every tap, swipe, and click should feel intuitive, drawing users in and helping them achieve their goals, which in this case would be completing an online purchase.
From e-commerce platforms to live streaming services, successful UX/UI design is key to create enjoyable experiences for users and drive the business to success. But what exactly makes a design “good”, and why do users keep coming back for more?
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Of course, adult live streaming sites aren’t the only platforms that invest in high-quality UX/UI design. Mainstream companies like Netflix, Airbnb, and Amazon, also set the standard for intuitive interfaces. They all share the same principles that make them successful: ease of use, clear navigation, and engaging interactivity.
One of the most basic principles of great design is simplicity. Users don’t want to think too much when they are visiting a platform, rather, they want things given easily to them. Their expectation is an intuitive flow that guides them effortlessly, and that’s what platforms should offer. There’s also a solid reason why well-designed platforms should be simple: the Hick-Hyman Law states that the more choices a user has, the longer it takes them to decide. Therefore, to keep them engaged and not lose them as potential buyers/subscribers, companies must limit the number of options in their sites and apps, leaving unnecessary ones out.
If we take a look at e-commerce platforms, we’ll notice that the best online stores use clean layouts and clear call to actions like “Buy Now”. The easier it is for users to complete their desired action, the more likely they are to stay engaged.
Design should also evoke emotions, and that’s when color psychology, typography, and microinteractions come into play. For instance, warm colors like red or orange create a sense of urgency, which is why they are often used in discount banners where companies want buyers to take action fast.
Live streaming platforms use emotional design to their advantage. They offer value to users and make them feel connected through features like personalized recommendations, tipping animations or real-time interactions.
You’ve probably seen how some social media apps or video streaming services use variable rewards to keep users returning. This is because good design taps into human psychology, and one effective way to do that is creating habit loops. Engagement levels are high when users can’t predict what new content or live interactions they will enjoy.